Medium is the category of the source, including organic search, cost-per-click paid search, and web referral. Google defines source as the origin of your traffic, whether a search engine or a domain. Google Analytics displays your traffic sources and mediums.
#HUBSPOT SEO TOOLS OFFLINE#
You can also include offline sources to include contacts that were added through offline means. HubSpot allows you to see the traffic source (organic traffic, direct traffic, social media, email marketing, referrals, etc.) for your overall website, and for individual pages. With Google Analytics, you can go further and track your visitors’ every interaction within a single session. You can easily use HubSpot to track conversions with your site content that was built within HubSpot, like CTA clicks. Conversion ratesīoth HubSpot and GA tell you which pages users are converting on. Google Analytics shows you these same analytics, and also shows your unique page views-the number of sessions during which the specified page was viewed at least once. You can then check additional properties like entrances, average time on page, bounce rate, exit rate, and CTA views and clicks. HubSpot shows you page views for your blog posts, landing pages, website pages, and all page types together. For example, you can check what types of devices your visitors are using, and track new or returning visits. HubSpot allows you to check traffic month over month, year over year, and compare custom date ranges.Ĭompared to HubSpot, GA goes more in-depth with traffic reporting. You can access traffic analytics in both HubSpot and GA. However, since GA is quite complex, many marketers have a hard time gaining actionable insights from the platform.īefore we get into the limitations of each, let’s first consider the overlap between these two platforms. Most marketers have used GA at one point or another and have a basic understanding of what insights it can provide.
#HUBSPOT SEO TOOLS FREE#
Google Analytics is a free web analytics service that gives you an in-depth look at your website to better understand your customers. Plus, HubSpot’s user-friendly interface makes it simple to see how your website is performing. Since HubSpot houses everything within one portal, it’s a breeze to access all the data you need. HubSpot is an end-to-end SaaS platform that offers web analytics tools for businesses to “grow better.” Marketers of all shapes and sizes-working both in-house and at agencies-use HubSpot to monitor and report on their marketing efforts. So how can you make the most of these tools? What HubSpot & Google Analytics have in common And you need to create reports on relevant metrics for your manager or clients.īoth HubSpot and GA have their benefits and limitations when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics.
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